Minimalism in Beauty Packaging
External Media Placement

Role: PR and Content Strategist
Company: Kearney (Global Management Consulting Firm)
Project Type: B2B Thought Leadership | Organic Media | Consumer Goods

📌 Overview

To elevate the voice of Kearney’s Product Excellence & Renewal Lab (PERLab) in the consumer goods space, I led strategic content development and media outreach for a thought leadership piece focused on minimalist packaging in the beauty industry. The goal was to spotlight emerging sustainability trends while positioning Kearney as a strategic advisor to CPG and beauty brands navigating packaging innovation.

💡 My Contributions

  • Collaborated with external PR agency (Meir Kahtan Public Relations) to develop the media strategy and pitching approach

  • Identified target media outlets in the consumer goods and beauty trade press, focusing on sustainability-aligned editorial calendars

  • Crafted personalized pitches and managed outreach logistics to secure interest from CosmeticsDesign.com

  • Coordinated interview logistics between the publication and Kearney Principal, Nisha Palvia

  • Partnered with internal marketing and social teams to amplify the article’s visibility via LinkedIn and global internal channels

  • Provided post-publication support to align messaging across digital, comms, and executive visibility efforts

📣 Published Work

📰 CosmeticsDesign.com – Minimalism in Beauty Packaging: A Strategic Shift for Brands

Previous

Earth Day Campaign
Next

Future of Product Event