Independent Marketing Practice
Clear and Content is my independent practice where I support wellness-driven and women-led brands through brand development, content strategy, and digital marketing.
I currently partner with Body Mind Spine Chiropractic and have previously worked with The Homestead 1854, a boutique retreat venue, and Veraki, a mindfulness and visualization app.
How I Support Your Brand
My work includes developing brand messaging, creating targeted social and email campaigns, producing cohesive brand kits, directing photoshoots, and designing promotional materials that align with each client’s mission and aesthetic.
I combine clarity, strategy, and storytelling to help wellness brands strengthen their presence and deepen audience engagement.
Now welcoming new clients — specifically women-owned wellness businesses ready to elevate their story with clear and authentic marketing.
Recent Project
Body Mind Spine Chiropractic —
Black Friday Email Campaign
I built a four week Black Friday email campaign to introduce the client’s new whole-body care plans and drive same-day conversions.
The campaign included strategy, messaging, Mailchimp setup, design direction, and send-time optimization — resulting in exceptional engagement across a small, loyal list (open rates as high as 51.5% with zero bounces or unsubscribes).
It generated inbound leads and closed at least one high-ticket care plan within 24 hours, delivering a minimum 5x return on the client’s investment.
Creative Partner You Need
Struggling to define your target audience? Need help tightening up your brand in Canva or building polished emails in Mailchimp? Want your website, visuals, and messaging to finally feel aligned so you can launch a campaign that actually brings in local customers?
I have some ideas.
I’m now taking on client work — follow @clearandcontent to connect.
Client Testimonial
“Heather was contracted to support the launch of our personal growth app. During her engagement, she built our brand book, developed our social strategy and content calendar, facilitated a professional photo shoot for proprietary social assets, and created content aligned to our target audience. She also attended weekly marketing meetings as a liaison between social and paid advertising, and researched dashboards and tools to help us better understand our metrics.
I was consistently impressed by her ability to take in large amounts of information and translate it into clear, actionable systems. She brought structure and clarity during a period of rapid change and constant pivots in the early days of the COVID-19 pandemic. Her attention to detail was helpful in keeping our voice consistent amidst the quick shifting that had to be made during that time.
Above all, Heather brings authenticity and thoughtfulness to everything she does. When Heather shares her opinions and ideas, I can trust it comes from a place of integrity. She was a trusted partner to our team.”
Sandy Dixon, former Chief Content Officer, Veraki