During a pivotal chapter between corporate roles, I launched Heather Clayberg Consulting — a freelance practice focused on helping wellness-driven brands grow with clarity and intention. I partnered with early-stage startups and retreat venues to develop social campaigns, refine brand voice, and build audience engagement through targeted messaging, visual content, and digital touchpoints. Projects included brand kits, photoshoot direction, persona development, and email automation — all tailored to help clients define their presence and expand their reach.