Freelance Marketing Consultant
As both a small business owner and marketing consultant, I’ve built campaigns, events, and brand messaging strategies grounded in aesthetic clarity and intentional growth. My work has supported wellness-focused startups, retreat venues, and digital platforms aiming to grow their reach and connect more deeply with their audiences.
Heather Clayberg Consulting
Collaborated with a boutique wellness retreat venue and early-stage wellness app to refine audience targeting, messaging strategy, and campaign rollout. Led the development of email automations, Instagram content, brand voice refinement, and client persona work. Partnered directly with photographers, designers, and local businesses to align aesthetics with business goals. Helped drive attendance and engagement for live events through digital touchpoints and clear messaging.