Future of Product Summit

Role: Marketing & Communications Lead | Content Strategy & Campaign Execution
Company: Kearney (Global Management Consulting Firm)
Project Type: Flagship Event | B2B Thought Leadership | Product Innovation

📌 Overview

The Future of Product Summit convened senior leaders in product, innovation, and design to explore how organizations can build more sustainable, resilient, and competitive product strategies. As part of the Product Excellence & Renewal Lab (PERLab) marketing team, I led multi-channel communications and strategic content execution to amplify event visibility and post-event thought leadership.

💡 My Contributions

• Digital Content & Web Strategy

  • Co-managed updates to the Future of Product event webpage and supporting microsite content, ensuring consistent messaging and design alignment

  • Collaborated with web and sector teams to finalize agenda descriptions, speaker bios, and panel themes for publishing

• Internal & External Communications

  • Led internal communications efforts through regional newsletters and the firm’s internal marketing platforms

  • Supported external messaging via client-facing touchpoints and coordinated with PR to explore earned media opportunities aligned to event topics

  • Developed communications toolkits for client service teams and internal stakeholders to drive engagement

• Social Campaign Development

  • Co-led strategy and execution for a multi-phase LinkedIn campaign (organic + paid), including messaging for teaser posts, speaker highlights, and post-event recaps

  • Created a “Roles & Responsibilities” toolkit to activate on-site attendees and panelists to share content on social platforms

• Content & Asset Development

  • Partnered across teams to develop panel descriptions, speaker hooks, and event-day scripting

  • Helped shape the editorial roadmap for a post-event content series including recap articles and video interviews

  • Supported launch planning for All Things Product, a post-summit video initiative

📈 Results

• Paid social campaign drove nearly 5,000 impressions and consistent engagement during the pre- and post-event periods

• Organic campaign amplified by consultants, speakers, and sector teams across personal and brand channels

• Strengthened PERLab’s visibility and voice within the product innovation and strategy space

• Contributed to cross-sector interest and follow-up content pipeline post-event