Shaping the future of product through strategy, storytelling, and cross-functional collaboration
Future of Product Summit | Chicago
Company: Kearney
Role: Marketing Lead | Strategy & Campaign Execution
Project Type: Flagship Event | B2B Thought Leadership
Overview
The Future of Product Summit convened senior leaders in product, innovation, and design to explore how organizations can build more sustainable, resilient, and competitive product strategies. As part of the Product Excellence & Renewal Lab (PERLab) marketing team, I led multi-channel communications and strategic content execution to amplify event visibility and post-event thought leadership.
My Contributions
Co-managed updates to the Future of Product event webpage and supporting microsite content, ensuring consistent messaging and design alignment, and collaborated with web and sector teams to finalize agenda descriptions, speaker bios, and panel themes for publishing. Led internal communications through regional newsletters and the firm’s internal marketing platforms, supported external messaging via client-facing touchpoints, and coordinated with PR to explore earned media opportunities aligned to event topics. Developed communications toolkits for client service teams and internal stakeholders to drive engagement.
Co-led strategy and execution for a multi-phase LinkedIn campaign (organic + paid), creating messaging for teaser posts, speaker highlights, and post-event recaps. Developed a “Roles & Responsibilities” toolkit to activate on-site attendees and panelists to share content on social platforms. Partnered across teams to develop panel descriptions, speaker hooks, and event-day scripting, and shaped the editorial roadmap for a post-event content series including recap articles and video interviews.
All Things Product | YouTube Series
Following the Future of Product Summit, I leveraged event interviews to launch the Kearney PERLab “All Things Product” YouTube series — featuring C-suite leaders in sustainable product design and innovation. This approach extended the summit’s impact by creating a continuous stream of post-event content without requiring additional time or resources.
Results
📢 5,000+ Impressions
Paid social campaign drove nearly 5,000 impressions and consistent engagement during pre- and post-event periods
👥 Amplified Reach
Organic campaign boosted by consultants, speakers, and sector teams across personal and brand channels
🎙️ Voice & Visibility
Strengthened PERLab’s presence within the product innovation and strategy space
🔗 Ongoing Engagement
Sparked cross-sector interest and fueled the follow-up content pipeline post-event