Sustainability
Earth Day |
Global Sustainability Campaign
Overview
In support of Earth Day and the global “Planet vs. Plastics” theme, I led firmwide content and communications strategy for Kearney’s sustainability campaign. The initiative spotlighted the firm’s insights on plastics, packaging, and circular economy through multi-channel storytelling—from articles and reports to paid social and internal comms.
Company: Kearney
Role: Global Campaign Lead
Project Type: Integrated Global Campaign
How Reuse Can Help Combat Plastic Waste
As part of the 2024 Planet vs. Plastics campaign, Kearney Partner Beth Bovis joined Amy Larkin (PR3), Dagny Tucker, PhD (Perpetual), and Thom Almeida (World Economic Forum) for a video podcast exploring how reuse can significantly reduce plastic waste and support a circular economy.
My Contributions
Directed internal and external content distribution to 100,000+ newsletter subscribers across Global, Europe, and DACH audiences while owning LinkedIn campaign execution (organic and paid) by developing the posting calendar, writing content hooks, and managing distribution strategy. Managed Kearney’s Sustainability in Action Hub, coordinating content updates and publishing timelines with global teams, and collaborated with internal communications and sustainability leaders to write and distribute internal newsletters. Supported rollout of 10+ original content assets—including executive interviews, articles, and reports—while partnering across marketing, communications, sustainability, and regional teams to ensure message consistency and timely delivery.
Results
📈 2,158
Website Visits During Campaign Week
📬 100,000+
Newsletter Subscribers Reached
💬 40,000
Organic LinkedIn Impressions
5.16% Engagement (5× Benchmark)
🎯 2.71%
Paid Social CTR (7,800+ Impressions)
🌎 Tier 1 & Tier 2 Leaders
Engagement from Global Consumer Goods & Energy Executives