Earth Day | Global Sustainability Campaign

Role: Campaign Content Lead & Communications Strategist
Company: Kearney (Global Management Consulting Firm)
Project Type: Integrated Global Campaign | Thought Leadership | Sustainability

📌 Overview

In support of Earth Day and the global “Planet vs. Plastics” theme, I led firmwide content and communications strategy for Kearney’s sustainability campaign. The initiative spotlighted the firm’s insights on plastics, packaging, and circular economy through multi-channel storytelling—from articles and reports to paid social and internal comms.

💡 My Contributions

• Directed internal and external content distribution to 100,000+ newsletter subscribers across Global, Europe, and DACH audiences

• Owned LinkedIn campaign execution (organic + paid): developed posting calendar, wrote content hooks, and managed distribution strategy

• Managed Kearney’s Sustainability in Action Hub, coordinating content updates and publishing timelines with global teams

• Wrote and distributed internal newsletters in collaboration with internal comms and sustainability leaders

• Supported rollout of 10+ original content assets including executive interviews, articles, and reports

• Partnered across marketing, communications, sustainability, and regional teams to ensure message consistency and timely delivery

📈 Results

• 2,158 website visits during campaign week

• 100,000+ newsletter subscribers reached

• 40,000+ organic LinkedIn impressions with a 5.16% engagement rate (5x industry benchmark)

• Paid social CTR: 2.71% (exceeding 1% benchmark), with 7,800+ impressions

• Notable Tier 1 & Tier 2 engagement from global Consumer Goods and Energy leaders