Communications, Media, & Technology
CMT | Global Thought Leadership
Overview
I led two flagship initiatives that positioned Kearney as a strategic convener in the global Communications, Media, and Technology ecosystem: a High Tech Webinar Series and a CMT executive podcast.
Together, these programs functioned as powerful engagement engines—delivering credible insight, strengthening brand authority, and driving measurable business impact through increased visibility, qualified leads, and deeper relationship building across priority accounts.
Company: Kearney
Role: Global Campaign Lead
Project Type: Integrated Executive Programs
High tech webinar series
Overview
Kearney’s High Tech Webinar Series—an executive-level virtual forum convening global leaders across communications, media, and technology. Working with partners, practice leaders, and global marketing teams, I helped shape the editorial direction, secure senior panelists, and design a scalable engagement model that extended well beyond the live event.
Impact
The series positioned Kearney as a trusted expert on the future of high tech, drove measurable pipeline impact across Tier 1 and Tier 2 accounts, and generated reusable thought-leadership assets including recap articles, edited recordings, podcasts, and audiograms—supporting ongoing engagement, not just one-time attendance.
CMT Podcast series
Overview
CMT-focused executive podcast series highlighting industry shifts, leadership perspectives, and emerging trends across telecommunications and technology. I partnered closely with hosts, external production, and global marketing teams to manage editorial direction, guest curation, recording logistics, publishing, and global promotion.
Impact
The series generated 1,100+ downloads in the first half of the year, strengthened brand visibility among senior audiences, and provided an always-on platform to humanize complex technology topics—deepening engagement and reinforcing Kearney’s credibility in the CMT ecosystem.